Hablamos claro: cómo identificar las marcas comprometidas con la transparencia
Sin comprender la magnitud de la producción textil, no podemos apreciar realmente la gravedad del problema. Conocer las cifras es el primer paso para crear políticas eficaces que aborden la sobreproducción e impulsen un cambio significativo en el sector.
La etiqueta «Speak Volumes» solo puede ser utilizada por empresas que hayan hecho públicos sus volúmenes de producción y hayan remitido esta información a The Or Foundation a través del formulario de participación de Speak Volumes.
¿Por qué debería participar una marca para decir mucho?
- We do not have accurate data on the size of the fashion industry – the available statistics suggest that between 80bn and 150bn new garments are made every year. This is an embarrassing data gap.
- If we are going to clean up fashion’s waste crisis, develop data-driven policies and transition from a linear to a circular economy, we need to know how many garments exist.
- Despite a lack of data, textile waste is wreaking havoc on ecosystems and communities around the world such as Ghana’s Kantamanto Market, Chile’s Atacama desert and Kenya’s Dandora Dumpsite.
- Unlike the carbon footprint for their products, production volume is a data point that is easy for brands to calculate. Unlike many other measurements of sustainability, production volume is a data point that is easy for the average consumer to understand.
- Production volumes impact everyone along the value chain including garment workers, retail associates, designers, delivery drivers, secondhand retailers and waste pickers.
